KFC Spain's campaign, created by PS21, recently won a Bronze award at the JCDecaux OOH Creativity Awards. This clever campaign used X-ray images to highlight the authenticity of KFC’s fried chicken.
By taking radiographs of their fried chicken, KFC showed that their seasoning is as real as the chicken itself. This unique method provided scientific proof of the quality of their product, setting the brand apart from its competitors.
The campaign used these x-ray images in out-of-home (OOH) ads, which are strategically placed in high-traffic areas. This approach was not only visually striking but also effectively communicated KFC's commitment to quality.
The use of X-ray images made the campaign memorable and impactful, demonstrating the brand's dedication to transparency and authenticity.
Overall, KFC's innovative campaign successfully combined scientific evidence with eye-catching advertising to reinforce its message of quality and trust.
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