McDonald’s Japan has just introduced a new commercial that features illustrations and animations of their French fries created by artificial intelligence.
This ad campaign was made in partnership with AI artist Kaku Drop and is a notable part of McDonald’s new marketing approach, showing how AI can be creatively used in advertising.
The campaign has received mixed feedback.
Some people are doubtful and critical, questioning if using AI in this way is necessary or effective. They worry that AI-generated content might come across as fake or even a bit creepy.
On the other hand, many find the use of AI in marketing to be exciting and innovative. They see it as a fresh way to capture attention and present products in a new light.
Despite the mixed reactions, McDonald’s Japan’s use of AI in this campaign is a clear indication of how companies are exploring new technologies to engage with their audience.
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